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16

Бэткид – маленький Бэтмен. – Прим. ред.

17

Вайнерчук Г. Увлечение – это бизнес: Как зарабатывать на том, что вам нравится / Пер. с англ. – М.: Альпина Паблишер, 2011.

Комментарии

1

Up, directed by Pete Docter (Burbank, CA: Walt Disney Studios Home Entertainment, 2009), DVD.

2

Richard Alleyne, “Welcome to the Information Age – 174 Newspapers a Day,” Telegraph (London), February 11, 2011, http://www.telegraph.co.uk/science/science-news/8316534/Welcome-to-the-information-age-174-newspapers-a-day.html.

3

Адам Газзали, интервью с автором по телефону, 23 июля 2013 г.

4

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5

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8

Эдриан Гренье и Томас де Зенготита, интервью с автором, Нью-Йорк, 16 июля 2013 г.

9

Joshua New, Leda Cosmides, and John Tooby, “Category-Specific Attention for Animals Reflects Ancestral Priorities, Not Expertise,” Proceedings of the National Academy of Sciences 104, no. 42 (2007): 16598–603.

10

Addie Johnson and Robert W. Proctor, “Memory and Attention,” in Attention: Theory and Practice (Thousand Oaks, CA: Sage Publications, 2004), 191–225.

11

Stefanie J. Krauth, et al., “An In-Depth Analysis of a Piece of Shit: Distribution of Schistosoma mansoni and Hookworm Eggs in Human Stool,” PLoS Neglected Tropical Diseases 6, no. 12 (2012): e1969; Ross Pomeroy, “An In-Depth Analysis of a Piece of $%&@,” RealClearScience, December 27, 2012, http://www.realclearscience.com/journal_club/2012/12/27/an_in-depth_analysis_of_a_piece_of__106431.html.

12

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13

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14

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15

Адам Газзали, интервью с автором по телефону, 23 июля 2013 г.

16

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17

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18

Алан Бэдли, интервью c автором по телефону, 21 мая 2013 г.

19

William James, “Attention,” in The Principles of Psychology (New York: Dover Publications, 1950).

20

Stephen Silverman, “Beyonce Releases Surprise Self-Titled Album,” People, December 13, 2013, http://www.people.com/people/article/0,20765913,00.html.

21

Andrew Hampp and Jason Lipshutz, “Beyonce Unexpectedly Releases New Self-Titled ‘Visual Album’ on iTunes,” Billboard, December 13, 2013, http://www.billboard.com/articles/columns/the-juice/5827398/beyonce-unexpectedly-releases-new-self-titled-visual-album-on.

22

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23

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24

Tom Cheshire, “In Depth: How Rovio Made Angry Birds a Winner (And What’s Next),” Wired, March 7, 2011, http://www.wired.co.uk/magazine/archive/2011/04/features/how-rovio-made-angry-birds-a-winner.

25

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26

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27

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28

Daniela Niesta Kayser, Andrew J. Elliot, and Roger Feltman, “Red and Romantic Behavior in Men Viewing Women,” European Journal of Social Psychology 40, no. 6 (2010): 901–8.

29

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30

Yorzinski, Jessica L., Michael J. Penkunas, Michael L. Platt, and Richard G. Coss, “Dangerous Animals Capture and Maintain Attention in Humans,” Evolutionary Psychology 12, no. 3 (2014): 534–48.

31

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32

Nicolas Guéguen, “Color and Women Hitchhikers’ Attractiveness: Gentlemen Drivers Prefer Red,” Color Research & Application 37, no. 1 (2012): 76–78.

33

Andrew J. Elliot and Daniela Niesta, “Romantic Red: Red Enhances Men’s Attraction to Women,” Journal of Personality and Social Psychology 95, no. 5 (2008): 1150–64.

34

Dan McGrady, “How We Improved Our Conversion Rate by 72 %,”Dmix blog, 2011, http://web.archive.org/web/20140413033138/http://dmix.ca/2010/05/how-we-increased-our-conversion-rate-by-72/.

35

“B2B Landing Page Optimization Lifts Lead Generation by 32.5 %–Within Strict Branding Guidelines,” WiderFunnel Marketing Conversion Optimization, http://www.widerfunnel.com/proof/case-studies/sap-landing-page-optimization (accessed September 12, 2014).

36

Hans-Peter Frey et al., “Beyond Correlation: Do Color Features Influence Attention in Rainforest?” Frontiers in Human Neuroscience 5 (2011): 36.

37

Roger T. Hanlon and John B. Messenger, “Adaptive Coloration in Young Cuttlefish (Sepia officinalis L.): The Morphology and Development of Body Patterns and Their Relation to Behaviour,” Philosophical Transactions of the Royal Society of London, Series B, Biological Sciences 320, no. 1200 (1988): 437–87.

38

Mel White, “Why Birds Attacked the Peace Doves in Rome,” National Geographic, January 27, 2014, http://news.nationalgeographic.com/news/2014/01/140127-white-peace-doves-attacked-birds-rome-vatican-pope/.

39

Michael Aagaard, “How to Design Call to Action Buttons that Convert,” The Landing Page & Conversion Rate Optimization Blog, Unbounce, May 22, 2013, http://unbounce.com/conversion-rate-optimization/design-call-to-action-buttons/.

40

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42

Cliff Kuang, “Infographic of the Day: What Colors Mean Across 10 Cultures,” Fast Company, April 26, 2010, http://www.fastcompany.com/1627581/infographic-day-what-colors-mean-across-10-cultures.

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Patricia Valdez and Albert Mehrabian, “Effects of Color on Emotions,” Journal of Experimental Psychology: General 123, no. 4 (1994): 394–409.

44

Anton J. M. de Craen et al., “Effect of Colour of Drugs: Systematic Review of Perceived Effect of Drugs and of Their Effectiveness,” British Medical Journal 313, no. 7072 (1996): 1624–26.

45

Lauren I. Labrecque and George R. Milne, “Exciting Red and Competent Blue: The Importance of Color in Marketing,” Journal of the Academy of Marketing Science 40, no. 5 (2011): 711–27.

46

Mark Wilson, “Why the Security Bug Heartbleed Has a Catchy Logo,” Fast Company, April 11, 2014, http://www.fastcodesign.com/3028982/why-the-security-bug-heartbleed-has-a-catchy-logo.

47

Gráinne M. Fitzsimons, Tanya L. Chartrand, and Gavan J. Fitzsimons, “Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You ‘Think Different,’ ” Journal of Consumer Research 35, no. 1 (2008): 21–35.

48

Daniel Kahneman, “The Associative Machine,” in Thinking, Fast and Slow (New York: Farrar, Straus and Giroux, 2011), 50–58.

49

Bill Prady, Steven Molaro, and Jim Reynolds, “The Cohabitation Formulation,” The Big Bang Theory, season 4, episode 16, directed by Mark Cendrowski, aired February 17, 2011 (New York: CBS).

50

Lawrence E. Williams and John A. Bargh, “Experiencing Physical Warmth Promotes Interpersonal Warmth,” Science 322, no. 5901 (2008): 606–7.

51

Simon Storey and Lance Workman, “The Effects of Temperature Priming on Cooperation in the Iterated Prisoner’s Dilemma,” Evolutionary Psychology 11, no. 1 (2013): 52–67.

52

Chris Eccleston and Geert Crombez, “Pain Demands Attention: A Cognitive-Affective Model of the Interruptive Function of Pain,” Psychological Bulletin 125, no. 3 (1999): 356–66.

53

Judee K. Burgoon, “Relational Message Interpretations of Touch, Conversational Distance, and Posture,” Journal of Nonverbal Behavior 15, no. 4 (1991): 233–59; Glen P. Williams and Chris L. Kleinke, “Effects of Mutual Gaze and Touch on Attraction, Mood, and Cardiovascular Reactivity,” Journal of Research in Personality 27, no. 2 (1993): 170–83.

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