Проектируя бизнес: Как захватить рынок, адаптируясь к переменам. Опыт Coca-Cola - Дэвид Тишлер

Д.Б. и Л.Т.

Примечания авторов

«Нижеперечисленное — это охраняемые товарные знаки Coca-Cola Company или дочерних компаний Coca-Cola внутри и за пределами США: ANDINA®, BARQ'S®, BONAQUA®, CAPPY®, CHERRY COKE®, CIEL®, COCACOLA®, COKE®, COKE ZERO®, CONTOUR BOTTLE™, DASANI®, DELVALLE®, DIET COKE®, FANTA®, FREESTYLE®, GEORGIA COFFEE®, GLACEAU VITAMINWATER®, HONEST TEA®, ILOHAS®, KROPLA BESKIDO®, LOVE BODY®, MAAZA®, MINAQUA®, MINUTE MAID®, MINUTE MAID MANGO NECTAR®, PLANTBOTTLE®, POWERADE®, PULPY®, QOO®, SPRITE®, CORE POWER®, XMOD®, 5BY20™, DRINK COCA-COLA DELICIOUS AND REFRESHING™, LET'S HAVE A COKE™, OPEN HAPPINESS™, THE COKE SIDE OF LIFE™, и WITHIN AN ARM'S REACH OF DESIRE™».

«Нижеперечисленное — это охраняемые торговые марки третьих сторон: AERON, AMAZON, AMAZON PRIME, APPLE, BEATS, BLACKBERRY, BOUNTY, BRAUN, CASE-MATE, DISNEY, DURACELL, EKOCYCLE, ENERGIZER, GILLETTE, GOOGLE, JIMMY CHOO, KLEENEX, KODAK, KODAK FILM, LAMBORGHINI, LEGO, LEVI'S, L'OREAL, LOUIS VUITTON, MCALOO, MCBAGUETTE, MCM, MOTOROLA, MUSCLE MILK, NEW ERA, NINTENDO, PAMPERS, PORSCHE, RVCA, SUPER BOWL, TWITTER, UGG, и VISA».

«Данная книга содержит личные представления ее авторов, Дэвида Батлера и Линды Тишлер. Компания Coca-Cola не имеет отношения к публикации этой книги. Содержание книги не отражает общего мнения Coca-Cola Company, ее акционеров, ее сотрудников или руководителей».

Об авторах

Дэвид Батлер — неудовлетворенный собой дизайнер, старательный ученик, благодарный муж и отец. Занимает пост вице-президента по инновациям и предпринимательству в компании Coca-Cola. Свою миссию видит в том, чтобы помочь начинающим компаниям масштабировать бизнес, а крупным корпорациям — освоить стратегии стартапов.

Линда Тишлер — лауреат многих наград, редактор журнала Fast Company, на страницах которого она публикует материалы, посвященные взаимосвязи дизайна и бизнеса. В 2009 г. ее усилиями было заложено основание интернет-сайта, посвященного дизайну. Сегодня CoDesign.com — один из крупнейших сайтов на тему дизайна. Неуемная любознательность заставляет ее колесить по миру в поисках захватывающих историй и интересных людей, раздвигающих границы представлений о дизайне.

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